Samsung Is Planning to Open Its Retail Stores in the United States


What once seemed impossible a few years ago is very likely to become true in the nearest future. The biggest South Korean manufacturer is about to enter its major rival’s territory. Samsung is opening its retail stores in the United States with the aim to sell and promote some of the company’s latest devices. At the same time, it is going to be another step for Samsung to fight back Apple with its hundreds of outlets both inside and outside the US.

New US-based retail stores will help the company to push its new Galaxy lineup with its future flagship Galaxy S10. Another reason for opening a retail network in the United States is to provide enhanced users’ experience. The latest Samsung researches show that its customers love it to walk in and have a real-time look at smartphones before buying them. Moreover, stores will help buyers benefit from the place where they can have a better feel for the handset.

We already know the exact locations of the US-based Samsung stores. They include Brand mall in Los Angeles, The Galleria in Houston, Texas, and Roosevelt Field in Garden City, New York. The new lineup of Samsung products will be officially unveiled and launched in two days during the anticipated Unpacked event. The lineup might include Galaxy S10 handset in three different modifications as well as company’s mysterious X or Foldable phone.

The South Korean manufacturer already has the experience of launching pop-up stores on the territory of the United States. They let visitors touch, feel and experience the latest Samsung technologies. The main mission was not to launch retail stores but to create a real-life playground to experience new products.